A study of Jo Malinis' HOOK TYPEFACE
I had the chance to play around with Hook by Jo Malinis, a typeface whose forms are inspired by the hook of a song—a peculiar riff or lyric, repeated throughout the track, that tugs at the listener's ears.
With this line of thought, I decided to shortlist 20 k-pop songs that got me through 2020 and use the typeface to showcase how it is designed—for headlines for song titles to preserve its forms, and to display short pull quotes in the form of lyrics.
I made use of concept photos from each of the group's releases, and a few screenshots of performances to highlight and capture the color palette for each entry.
20 SONGS OF 2020
1. Life Goes On - BTS
2. Black Swan - BTS
3. Do Re Mi - Seventeen
4. Kidult - Seventeen
5. BOOM - NCT 127
6. Deja Vu - NCT Dream
7. God's Menu - Stray Kids
8. Back Door - Stray Kids
9. All In - Stray Kids
10. Love Killa - Monsta X
11. Last Piece - GOT7
12. Zero O'Clock - BTS
13. eight - IU ft. SUGA
14. People - Agust D
15. Given-Taken - Enhypen
16. Maze in the Mirror - Tomorrow X Together
17. Blue Hour - Tomorrow X Together
18. Not Shy - ITZY
19. Can't You See Me - Tomorrow X Together
20. Dynamite - BTS
